The Date: March 2023

The Idea: How do you convey a brand story during a major product launch? You keep it simple and impactful. In a single line of homepage copy, I had the privilege of blending adidas ‘Impossible is Nothing’ campaign with the record-breaking ‘AdiZero’ running shoe launch. My goal was to highlight how small actions can lead to significant outcomes.

The Execution: This is the homepage headline I created as part of the larger Brand Campaign I helped launch: "Impossible is Nothing. Start Small. Start Now."

The Feedback: “Everyone is obsessed with the content & they think it’s a strong brand campaign.” - Katerina, Global Senior Manager Digital - adidas

The Date: January 2022

The Idea: What happens when every Seasonal Product Launch, spanning 300 or more items, is given a new theme? The Marketing team and Sales teams prioritized asset creation over revenue-driving efforts. What began as a question evolved into a full rebrand, necessitating changes to all our processes. I led the charge.

The Execution: Our Catalogs were our core deliverable, and I took on the role of director. I also did a majority of the planning, copywriting, and editing for our photoshoots. Explore the catalog.

The Feedback: “The Sseko Spring catalog that you had a huge role in blew my socks off. You helped our products shine and they aren’t an afterthought. That’s to say, you’re so talented.” - Kimberly, Top Sales Representative

The Date: March 2023

The Idea: How do you speak directly to your target consumer, even when the subject is scary? You tackle the bigger problem head-on, with a side of humor. adidas wanted to address the fact that running is a form of activism for Women+ due to safety concerns. I joined the creative brainstorming process.

The Execution: Explore the final work, as part of the bigger Brand Campaign I helped execute.

The Feedback: “You did great work here. Basically kicking everyone’s butt.” - Eva, Senior Manager of Purpose & Sustainability - adidas

The Date: January 2024

The Idea: What’s one thing that could connect us all? I deeply believe that volunteering is what feeds a strong society and our souls. I expanded on this idea during one of my assignments as part of my Climate Fellowship.

The Execution: I introduce the idea of creating an interactive experience, similar to online dating app, to connect individuals with causes based on their interests. Explore my idea.

The Feedback: “This is one of those brilliant ideas that make you wonder… why didn't anyone think of this sooner?" - Max, Classmate - Terra.do

The Date: August 2022

The Idea: How do you get noticed by the press when you're new in town? Tell a unique story. I love reinvention stories, and I knew my client would resonate with them. I crafted a narrative that highlighted her journey from a young college student backpacking through Europe to a seasoned professional transitioning from tech to interior design. I knew this significant backpacking trip gave her the confidence to change careers. With only a few years in business and a compelling story to share, I helped her land a feature as Austin’s Best Interior Designer in Austin Home magazine.

The Execution: Explore the copy I wrote for her site that helped land her on the list.

The Feedback: “She was great to work with and I immediately could tell she cared about my results. I'm starting to get more leads that I attribute to the website copy and branding strategy. I'm excited to work with her again!" - Wendi, Founder - Wendi Gee Interiors

The Date: March 2020

The Idea: What happens when ski lifts stop peak season? When COVID hit the slopes, I aimed to offer hope and simple solutions to my ski industry clients. This post proved to be evergreen; my clients embraced my ideas at the time, and many of my recommendations remain relevant today.

The Execution: Explore the blog post.

The Feedback: “Thank you. We heart you.” - Andy, Marketing Manager - Aspen Ski Co.

The Date: December 2013

The Idea: What happens when you genuinely connect with an influencer without even realizing you're pitching them? I had bonded with one over the power of stripes in our wardrobes. Soon after she was looking for products to feature on a Today Show segment, I thought of our client, Slackers. Win, win. And a real big win for our client.

The Execution: Sadly, the clip is long gone, but our email exchange (and her influence) lives on.

The Feedback: “You’re a natural!” - Katie, Director of PR - Scream Agency