adidas - Campaign Ideation

The Date: March 2023

The Idea: How do you speak directly to your target consumer, even when the subject is scary? You tackle the bigger problem head-on, with a side of humor. adidas wanted to address the fact that running is a form of activism for Women+ due to safety concerns. I joined the creative brainstorming process.

The Execution: Explore the final work, as part of the bigger Brand Campaign I helped execute.

The Feedback: “You did great work here. Basically kicking everyone’s butt.” - Eva, Senior Manager of Purpose & Sustainability - adidas