Sseko - Rebrand & Execution

The Date: January 2022

The Idea: What happens when every Seasonal Product Launch, spanning 300 or more items, is given a new theme? The Marketing team and Sales teams prioritized asset creation over revenue-driving efforts. What began as a question evolved into a full rebrand, necessitating changes to all our processes. I led the charge.

The Execution: Our Catalogs were our core deliverable, and I took on the role of director. I also did a majority of the planning, copywriting, and editing for our photoshoots. Explore the catalog.

The Feedback: “The Sseko Spring catalog that you had a huge role in blew my socks off. You helped our products shine and they aren’t an afterthought. That’s to say, you’re so talented.” - Kimberly, Top Sales Representative