Slackers Slacklines - PR

The Date: December 2013

The Idea: What happens when you genuinely connect with an influencer without even realizing you're pitching them? I had bonded with one over the power of stripes in our wardrobes. Soon after she was looking for products to feature on a Today Show segment, I thought of our client, Slackers. Win, win. And a real big win for our client.

The Execution: Sadly, the clip is long gone, but our email exchange (and her influence) lives on.